H&M has released it’s Conscious Collection! It’s gorgeous and perfect for Spring/Summer. I’m hoping to try a few pieces on tomorrow in store. H&M is making an effort to use more sustainable fabrics such as organic cotton, hemp and tencel along with recycled materials. By 2020, they want all of their cotton to come for more sustainable sources.
We refer to all these actions as Conscious. The name Conscious describes our continuous work towards a more sustainable fashion future. Today and tomorrow. – H&M